Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognisable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!
Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)
Discover behind-the-scenes magic of how Walt Disney World is run.
Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
This is Book 4 in the From an Idea to Series. See all From an Idea to books here.
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Lowey Bundy Sichol is the author and creator of From an Idea to... , a movement that introduces business and entrepreneurship biographies to children. When she's not writing, you can find her throwing a ball, shooting hoops, or on the shore of Lake Michigan with her husband, three children, and two big goofy dogs. Look for he
More about Lowey Bundy SicholLaurie Sutton has read comics since she was a kid. She grew up to become an editor for Marvel, DC Comics, Starblaze, and Tekno Comics. She has written Adam Strange for DC, Star Trek: Voyager for Marvel, plus Star Trek: Deep Space Nine and Witch Hunter for Malibu Comics. There are long boxes of comics in her closet where there should be clothing and shoes. La
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