Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
Find out where the name Nike came from and how the famous swoosh became the signature logo.
Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
This is Book 1 in the From an Idea to Series. See all From an Idea to books here.
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Lowey Bundy Sichol is the author and creator of From an Idea to... , a movement that introduces business and entrepreneurship biographies to children. When she's not writing, you can find her throwing a ball, shooting hoops, or on the shore of Lake Michigan with her husband, three children, and two big goofy dogs. Look for he
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