Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at: * Some of the brightest business minds behind Samsung's meteoric rise
* How the company consistently stays at the cutting edge of technological innovation
* The marketing and PR strategies that have built Samsung into the powerful brand it is today From Samsung's battle with Sony to what the future could hold for the tech company, this is a fascinating look at Samsung, and the technology industry as a whole.
This is Book 1 in the Big Brands Series. See all Big Brands books here.
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Cath Senker has over twenty years' experience in children's educational publishing and has written around 100 books for children for a range of publishers. Her books include highly regarded titles on Anne Frank, the Black Death and the Vietnam War, books on religions and the conflict between North and South Korea, and forthcoming titles on Self-Harm and Rela
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