Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's the powerful brand it is today. From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole. Big Brands is the perfect series for budding entrepreneurs who want to find out what goes on behind the scenes of the world's biggest companies. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.
This is Book 4 in the Big Brands Series. See all Big Brands books here.
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Cath Senker has over twenty years' experience in children's educational publishing and has written around 100 books for children for a range of publishers. Her books include highly regarded titles on Anne Frank, the Black Death and the Vietnam War, books on religions and the conflict between North and South Korea, and forthcoming titles on Self-Harm and Rela
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