This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.
This is Book 2 in the Consumption and Public Life Series. See all Consumption and Public Life books here.
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ROBERTA SASSATELLI is Associate Professor of Cultural Sociology, Department of Social and Political Studies at the University of Milan, Italy. She has published widely on consumer culture and the sociology of the body and cultural theory. Her most recent publication in English is Consumer Culture: History, Theory and Politics .
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