This title takes an in-depth look at Manchester United and the business behind one of the most well-known football brands in the industry. From small beginnings, this club has found international success and a global fan base.
We cover how the business came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.
Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.
Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Manchester United today and those who have helped gain glory in the past.
Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for Manchester United and football fans keen to find out how the business behind the brand works.
Other titles in the series include: Virgin, YouTube, Topshop, Heinz and ASOS.
This is Book 14 in the Big Business Series. See all Big Business books here.
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Adam Sutherland is an award-winning journalist and non-fiction writer with over 20 years` experience in the industry. He has written for publications including The Observer, Wired and Esquire magazines, and has won the PPA Specialist Writer of the Year Award for his coverage of sport, and a BSME award for Young Writer of the Year. He started his writing care
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