From a single record shop to space travel - the Virgin Group has become a vast multinational empire. With more than 400 companies worldwide the Virgin Group has recorded revenues of GBP15 billion! How did Virgin build such a hugely successful global brand? Discover how Virgin have built up from one magazine to become one of the most diverse companies in the world today. Learn about the brains behind the iconic brand, including the founder and Chairman Sir Richard Branson, explore key business concepts in a straightforward way and develop a product ideas for your very own Virgin brand. The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.
This is Book 15 in the Big Business Series. See all Big Business books here.
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Adam Sutherland is an award-winning journalist and non-fiction writer with over 20 years` experience in the industry. He has written for publications including The Observer, Wired and Esquire magazines, and has won the PPA Specialist Writer of the Year Award for his coverage of sport, and a BSME award for Young Writer of the Year. He started his writing care
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