Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.
This is Book 1 in the Ethical Debates Series. See all Ethical Debates books here.
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Dr Jen Green worked in publishing for 15 years and is now a full-time writer who has written over 200 books for children, on geography, the environment, history, natural history, and other subjects. Her Heinemann-Raintree title on Sustaining Our Natural Resources was selected in 2011 for the Junior Library Guild's SLJ Curriculum Levels program.
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