The series will be supported by a themed website, including competitions, activities, downloads and offers, to build and retain a fan base.In-store promotional activities and event will establish the series and support sell-through.Further marketing direct to parents and teachers will generate awareness and drive traffic.* pre-launch mailing to shop managers introducing monster characters and concept* in-store promotional activities including `create your own monster' competitions and events* dedicated monster website* direct to parent marketing through websites such as iChild* motivating tools and activities to be distributed to teachers to generate awareness and interest in parents and pupils
This is Book 3 in the Letts Monster Practice Series. See all Letts Monster Practice books here.
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Alison Oliver is the illustrator of the popular BabyLit board books, including Jane Eyre and Moby Dick . Moon is the first book she has both written and illustrated. She lives and works in New York City, where she runs a design studio called Sugar. Visit her website at www.pure-sugar.com.
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