Following on from the launch of "The Magic Key" on BBC Educational television in September 2000, OUP is publishing its third wave of picture books based on the Magic Key adventure the characters have in each episode. This section of the television show is also due to be broadcast on Children's BBC television soon. * "The Magic Key" is currently being broadcast as a major 26 part BBC television series featuring the characters from Oxford Reading Tree. * The Oxford Reading Tree characters are recognized by children in virtually all primary schools, and know and loved by parents and children. * This is the first time BBC Education and BBC children's have jointly invested in a children's TV series. It will be shown on both. Transmission dates to be confirmed. * The series is produced by HIT Entertainment, makers of "Kipper", "Percy the Park Keeper" and "Bob the Builder" programmes. * A large range of merchandise is available through Marks and Spencer. * These are the only official tie-in picture story books featuring the Magic Key adventures. * These books follow on from the publication of thirteen story books and six activity books.
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