RAJ KAUR KHAIRA's lifelong passion for gender equality led her to founding the Pink Ladoo Project in 2015. This innovative initiative, which encourages the equal treatment of new born girls in South Asian families, has attracted tens of thousands of followers in communities across the UK, Canada, the US and Australia. It has rapidly become one of the most prominent feminist movements for South Asian women globally, and propelled Raj to becoming an influential and credible thought-leader. Raj lives in London. Raj will be donating 100% of author proceeds from the sales of this book to charities supporting women and children.