Flora Waycott graduated with a BA Hons degree in Textile Design from the Winchester School of Art. She draws inspiration from elements of nature and everyday objects, incorporating these with sweet characters and patterns. Influenced by her childhood spent in Japan, her work is characterised by her playful and whimsical style and has appeared in magazines, books, greetings cards, stationary, wall art, children's apparel and more. She is based in New Zealand.