This book carries on from Enterprise in the Business World 1, also from Lawler Education.
In this book students will develop their ideas by researching the market and identifying gaps or opportunities. They will learn about the demographics and psycho-graphics of their target group and will learn to segment their market. They will be introduced to feature-benefit analysis of products and services and assess the suitability of their business idea.
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The author is an academic, qualified teacher and a business person and has been in business since 1999. He holds a Ph.D., and ILM level 5 qualifications as well as being a qualified business coach.
More about Dr Edward G James
