If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. And if you don't want to work for a consulting firm or an investment bank, the chances are that it simply isn't worth it. So what's the best way to get to grips with the fundamentals of business? In The Visual MBA, Jason Barron offers a radical solution. When he started his MBA course, Barron decided to draw all his notes so that other people could benefit from them. Research shows that more than 65% of us are visual learners and that visuals are processed by our brains 60,000 faster than text. From Marketing, Ethics and Accounting to Organisational Behaviour, Quantitative Analysis, Finance, Operations and Strategy, The Visual MBA is an accessible, informative and easily-digestible guide to all the key topics covered in an MBA.
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Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 86 class days, 516 hours of class time, and worked through mountains of homework in completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class to
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