There is no doubt that young people are interested in the dynamic world of commerce but, as a subject, it is often presented in such a dry and outdated manner that students can quickly become disenchanted. This book aims to be contemporary and innovative in terms of both its content and methodology. It will reflect current thinking on teaching and learning by recognising a broader definition of intelligence than traditional texts. Activities throughout the book will be designed to foster the students' multiple intelligence's, emotional intelligence, creative and critical thinking skills and 'intelligent behaviour'. These skills, can be readily transferred to other aspects of the student's life. This texts also addresses many new areas of commerce such as the rapid growth of the creative economy (which now accounts for half of consumer spending in developed countries), e-commerce, global citizenship, and the implications of such developments for future employment and self-employment.
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Wendy Smith was born and brought up in south-west London. After studying Graphic Design at Hornsey College of Art, she trained as an illustrator at the RCA. She pursued a career in advertising, before beginning to illustrate children's books - a career she has pursued for the past twenty-five years. She also teaches illustration, part-time, at Brighton Unive
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