This title takes an in-depth look at Heinz and the business behind one of the most well-known and exciting food brands today. Beginning with a single product, horseradish sauce, Heinz has become a multi-national brand boasting many household products, including those favourites Baked Beans and Tomato Ketchup. We cover how Heinz came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow. Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Heinz today and those who have helped build the business in the past. Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works. Other titles in the series include; Manchester United, YouTube, Virgin, Topshop and ASOS.
This is Book 12 in the Big Business Series. See all Big Business books here.
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Cath Senker has over twenty years' experience in children's educational publishing and has written around 100 books for children for a range of publishers. Her books include highly regarded titles on Anne Frank, the Black Death and the Vietnam War, books on religions and the conflict between North and South Korea, and forthcoming titles on Self-Harm and Rela
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