Teaching TV Advertising offers a clear introduction to advertising and
its role in television. Beginning with the history of the growth of the
advertising industry, Wendy Helsby goes on to explore: The language of
advertising including textual analysis, visual and auditory codes,
narrative and genre, and intertextuality; Audience and targeting
including cultural, global and regional codes; Messages and meanings
looking at representation and ideologies; The industry and its
institutions from ad agencies to production companies, from commercial
TV channels to regulatory bodies. Teaching TV Advertising also includes a
great many classroom resource sheets to support each section of the
book, a clear glossary and a further resources list, including a
suggested lesson plan. Certain to be of practical use, Teaching TV
Advertising is an essential resource for teachers of both GCSE and A
level Media Studies.
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