Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.
This is Book 8 in the Built for Success Series. See all Built for Success books here.
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Dr Patrick Wiegand taught in primary and secondary schools before being appointed to the School of Education at the University of Leeds where he trained teachers, taught on Masters' programmes and supervised PhD students. He became Head of Teacher Training at the University of Leeds and then Reader in Geography Education. He has researched children's thinkin
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