Everything you need to know to green your business and grow your profit. * The truth about what climate change means for your business * The truth about running lean and green * The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. "This little book is inspiring in its range and practicality-not just for CEOs, but for every member of the enterprise...an exceptionally useful guide for `going green' at any scale of enterprise." CHIP CONLEY, CEO, Joie de Vivre Hospitality "In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward." JOEL MAKOWER, Executive Editor, GreenBiz.com Introduction ix Part I: The Truth About Green Business TRUTH 1 : What is a green business? 1 TRUTH 2 : Why green your business? 5 TRUTH 3 : How to approach greening your business 9 TRUTH 4 : Why now? 13 TRUTH 5 : Climate change and your business 17 Part II: The Truth About Green Strategy TRUTH 6 : Profit and purpose 23 TRUTH 7 : How green is good enough? 27 TRUTH 8 : Green regulations 31 Part III: The Truth About Green Operations TRUTH 9 : Secrets hiding in plain sight 35 TRUTH 10 : Eco-efficiency: Good for business and the environment 39 TRUTH 11 : Waste? Not! Eliminating non-product 43 TRUTH 12 : EcoAudits can guide your course 47 TRUTH 13 : Running lean and green 53 TRUTH 14 : Carbon footprinting 57 TRUTH 15 : Reducing your carbon footprint 63 Part IV: The Truth About Green Marketing TRUTH 16 : Green branding and messaging 67 TRUTH 17 : Creating strong EcoLabels 71 TRUTH 18 : Green marketing claims 77 TRUTH 19 : Reaching conscious consumers 81 Part V: The Truth About Green Products and Services TRUTH 20 : What makes a product green? 85 TRUTH 21 : Product take-back 89 TRUTH 22 : Product to service 93 TRUTH 23 : What makes a service green? 97 Part VI: The Truth About Green Design TRUTH 24 : Biomimicry-learning from life TRUTH 25 : Reducing your product footprints 105 TRUTH 26 : Cradle to cradle 109 TRUTH 27 : Design with nature 113 TRUTH 28 : Innovation is at the heart of greening 117 Part VII: The Truth About Green Procurement TRUTH 29 : Environmentally preferable purchasing 121 TRUTH 30 : Supply chain management and partnerships 125 TRUTH 31 : Supplier scorecards 129 TRUTH 32 : Clearing the rising bar 133 Part VIII: The Truth About Green Buildings TRUTH 33 : LEED standards for green buildings 137 TRUTH 34 : The cost of green building 141 TRUTH 35 : Green buildings improve productivity 145 TRUTH 36 : Integrative design for green building 149 Part IX: The Truth About Green IT TRUTH 37 : Computers and electronics 153 TRUTH 38 : Creating more effi cient data centers 157 TRUTH 39 : How IT can drive greening 161 Part X: The Truth About Green Management TRUTH 40 : Engaging employees 165 TRUTH 41 : Engaging stakeholders 169 TRUTH 42 : Keeping score 173 TRUTH 43 : Employee incentives 177 TRUTH 44 : Environmental management systems 181 Part XI: The Truth About Green Finance TRUTH 45 : Profit, value, and risk 185 TRUTH 46 : Reality-based accounting 189 TRUTH 47 : Investing in green and attracting green investment 193 TRUTH 48 : Carbon trading and offsets 197 TRUTH 49 : Fiduciary duty 201 Part XII: The Truth About Green Futures TRUTH 50 : Certainty in the face of uncertainty 207 TRUTH 51 : Scenario planning 211 TRUTH 52 : Future proofing 215 APPENDIX A : References 219 Acknowledgments 228 About the Author 229 Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407. APPENDIX B : Resources
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