Designed to cover all BTEC specifications for the National Curriculum's second-year marketing course, this text introduces the process of marketing as well as the purpose of marketing in various types of organizations, both profit-making and non-commercial. It explains how to set up appropriate distribution channels, and how to formulate and carry out a marketing plan. The constraints and influences on marketing practice, both legal and consumer-led, are considered, and advice is also given on marketing-based careers.
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