Designed to cover all BTEC specifications for the National Curriculum's second-year marketing course, this text introduces the process of marketing as well as the purpose of marketing in various types of organizations, both profit-making and non-commercial. It explains how to set up appropriate distribution channels, and how to formulate and carry out a marketing plan. The constraints and influences on marketing practice, both legal and consumer-led, are considered, and advice is also given on marketing-based careers.
BOOK OF THE WEEK - Young readers will love this gorgeous picture book about a chilled capybara who just won't be rushed.
Can you solve the puzzles to save the Kingdom? Put your puzzle skills to the test with mazes, word games and codes to crack!
The second book in this popular series celebrating friendship, magic and fighting for what you believe in.
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