My 3yr old is mad on Shopkins, so got her this as I knew she wouldn't enjoy it, and she does like her annuals. Some bits she was a bit too young for, so the pages where you had to write things and unscramble words. She loved looking at the pages where it had the pictures of the shopkins, with the names, and it told you a bit about each character. She would point out which ones she has, or would like to get. There was a game on one page where it told you wo your shopkin bff was, by getting you to answer yes or no questions, and she really loved that. She also enjoyed the page where she could colouring in and looking at the newer shopkins. There was lots of different things to do. Great for any shopkins fan.